Introduction to Brief

In this project we are going to be researching one chosen brand of make-up, look into great detail about its products, the presentation, packaging etc. Create a blog about our findings and our feelings to create:

2 Advertising images – Day & Night looks

2 Editorial looks – Mini spread exploring the theme/story behind the catwalk

2 Catwalk looks reflecting your chosen brand and the Spring/Summer 2016 trends.

This is to support our understanding of the chosen Brand’s identity and beauty, we are required to construct 6 Beauty Images that reflect the evidence we have found, and show our refined technical skills learned within this unit. 

The Brand.  You will be required to research and define a specified make up brand. This will include the 5 P’s – Product, Packaging, Presentation, Promotion and Price Point. As part of your definition you will be required to create a research/sketch blog, to show your visual and written research as well as any test shots and final images. You will also be required to write a 500-word evaluation of your brand. It is envisaged that the understanding of your, and the brands of others in your group will give you a body of background knowledge essential to grasp why the brands and products available in retail today are so popular. You should attend all technical, seminar and lecture sessions, documenting and reflecting upon feedback from tutors to show your commitment and development of ideas. It is anticipated that the management of this project will help you to start working more independently in preparation for your final year of the degree.

The Beauty. Your research has to include visual investigations that reference the fashion/beauty ideals and trends discussed in the sessions.  This will allow you to put the theme of beauty in context using make-up ideas in the form of design templates and work in progress styled examples. The concept development must reference your design ideas, presented in a coherent and logical format but it must also highlight your technical skills.

The Submission Requirements

1. Portfolio

The online submission must include the following:

A PDF containing –

·       Brand evaluation – 500 – 750 words

·       A Hyperlink to your sketchblog  - which must include our references to our understanding of beauty brands; advertising campaigns; catwalk shows and looks; examples of further key reading; primary research; drawings; photographed outcomes documenting your in-class technical progression; photographed outcomes documenting your technical progression/experiments outside of class; a Bibliography (using Harvard Referencing system) of research sources.

The blog must clearly document the development and rehearsal of our make up design for each beauty look.

An evaluation of the project progression, detailing how you solved problems, developed research and created the make-up and hair for your model/muse

·       6 photographed final looks (two looks per each category: Advertising, Editorial, Catwalk)

·       Project evaluation

·       MFS509 Technical folder – online as part of your sketchblog

You will need to submit a supporting technical file documenting the notes and information provided by your technical instructor, and evidence of your in-class progression. Technical folder posts will be signed off as complete or incomplete once submitted.

     

      It must include the following:

- Notes and information provided by your technical instructor

-   Photographed outcomes documenting your in-class technical progression

-   Peer review of Timed Assessment collaboration

 I am really excited to start this brief, collaborating with other peers, photographers, editors and models. This will help with my confidence and plan management. Last term when we did our film I pushed myself and got the grade I wanted, this term I will push myself even further as I want to achieve the best grade possible and create beautiful work that I can be proud of and put in my ever expanding portfolio.