Contact sheet Advertisement Day

• On the contact sheets I had a couple of test shots to begin with that was testing the lighting. 
• The red circled images are the ones that I really want to use and edit. 
• Below they are there in bigger  and you can see them in better detail.

These images are the strongest from the shoot and the ones that I think will be one of my day images for advertisement. 

The colouring of the backdrop is just how I wanted them and the flow of the image itself look pleasing to the eye. When editing I think just making it lighter in the face and some of the background would help the image more. 

Catwalk final images and Evaluation

With the Catwalk looks I wanted to keep them simple as when your on a Catwalk shoot you have to make sure the design is easy to apply, and can be achieved in sufficient time. With he wig it has different designs in it each time to mix up the models final looks.

My overall designs came out just as practiced and just as I had done in my timed assessment , like I said before, I made sure the designs where simple but effective. If I where to do them again I think I would have done the sweets design in the second image as I think that would have bee a really fun one to do, but to be honest I ran out of time to do it so I just made sure it was a simple one for me for my last shoot.

I loved doing all the shoots and my favourite image is the top one as you can see me at work on the model just like you would see on a catwalk shoot on a professional fashion week kinda look!

Advertisement short films

Advertisement short films

• Magazines
• Videos
• Channel
• Behind the scenes of advertising

Analyse and reflect

Fashion/ beauty adverts

Here are a few short film/ adverts that really go me thinking, are short films the new way of advertising? And why are some more intense in the way they push their products?

In this channel No. 5 advert they literally are so aggressive in the way they shove the products down your throat! every scene has some sort of product placement, and I think I counted around 80 in this advert. It is lovely, but may god, at the end of it I was like I don't want the product thanks! However, I do appreciate the storyline, an everyday woman who can have a lovely life, a career, family, surfing, passion and love at the end wins it all! So romantic! 

This MAC advert is just a clip, but its very outrageous with the colours, hair and voiceovers which makes you laugh and think well if they can get away with that so can I. It evokes a childish nature, of gossip among women and salon life!

Adverts normally come when you least want them, in the middle of films, in YouTube videos, which not they have done it so it comes half way through watching as well as at the beginning (those ones are bloody annoying) Us viewers have had adverts pushed upon us whether its a peak at a new show, at the Beginning of a new film or even YouTube. 

However, interruptive advertising isn’t nearly as effective anymore, since people are watching less  broadcast TV.  and instead, the trend is moving towards watching video online.

“The percent of online adults who watch or download videos has also grown over the past four years, from 69% of adult Internet users in 2009 to 78% today,” writes Kristen Purcell of the Pew Research Internet Project. 

As a result of this, brands are increasingly pressed to create content that people will actually want to consume, they do this by knowing what you search for and linking the adverts to the specific things you want. For example, going on YouTube and watching a beauty blogger, they will have an advert beforehand talking about one of the products she uses or anything to do with hair or skin care. 

I like adverts when they show creativity and present a story; this happens in most fashion and beauty adverts, and these interest me more than a watch or car advert would interest my partner. However, I find it so annoying when they have now changed it to have not only an advert at the beginning but they do it during a YouTube video and most of the times the advert isn't relevant! 

I get that advertisement is a massive thing but sometimes it just annoys me so much!

The adverts that I have picked out not only appeal to me by the way they are filmed, edited and have a beautiful and creative story line but they also have helped me with my project, thinning about ways in presenting my editorial and advertisement looks, how quirky I want it and what colours to use. It has made me think in a more creative manner and to collaborate their ideas with my own. So my next step is to outline each thing I want in my editorial and advertisement shoot that not only incises the viewer to by the product, but helps them get lost in another world and enable their creativity. 

https://contently.com/strategist/2014/07/02/are-short-films-the-future-of-commercials/

Advertisement Final Images and Evaluation

The Final Images

Day:

Night:

The Evaluation

My overall design is very complimenting to the why the model looks and how the image as a whole is laid out. The colouring was the really important park for me, for example the background and the chosen product and the style in the wig. It all needed to flow together to create a strong image and for the viewer to enjoy the image as well. If I had to make any changed I would have maybe removed the blue chiffon dray from the day look as it annoys me that it is in the corner, however, this is my own fault as I should have removed it in the shoot, but didn't notice it until editing stages and it was in every shot. So no time worrying about something that cannot be changed because overall on the advert, I think it looks wonderful.

With the accessories, wig, clothing and make-up the look fitted really well however on camera you can't quite see the brush strokes that well, so if I where able to shoot again I would have made them more pronounced so you could really see she looks like a paining. The wig was the best and main theme throughout, it was the link that joined each look together from advert to editorial to catwalk. I changed the scene within the wig each time to make sure the viewer can tell that the are witnessing a complete different look and to keep in the theme of oil paintings of the 1700's as they told stories with objects being held and I really wanted to convey that, but with a wig instead. 

The colour scheme was exactly what I wanted as you can see from the other blog post on my test shoot with the studio I kept to the same colour and lighting arrangement to make sure that the look came out just as I wanted and not have to worry that the lighting was all wrong, throwing off the background and the shadows on the model. The overall lighting and colour scheme came out just as planned which I am really happy about as I had so many other things to worry about, I new that was safe. 

Overall I am so happy with the outcome it was just as I imagined it and drew it. Everything fell into place, it didn't take long as I was super organised on the shoot. If I were to do this again I would just make the make-up more pronounced and remove the chiffon from the corner on the day shoot. I enjoyed every moment of this shoot and hope you do too.


My key questions for my evaluation:

What do you think of the overall design ?  What changes would you make ? Are you happy with the materials you chose ?  Would you make adjustments next time ? Is the colour scheme exactly what you expected ?  What alterations would you make ? Did the project take too long to make ?  Would this alter the cost of manufacture ? Would it be easy to set up a production line for the manufacture of your solution ? Is your solution safe ?  Could it be made safer ? Are the techniques you used to make your solution adequate or would you use a different range of manufacturing techniques ? Is the solution the right size/shape ? What are the views of other people regarding your design ? Does it work ?  What changes are required ?

Editorial Final images and Evaluation

Day

Night

With these editorial shoots I wanted to follow the story from my advertisement. The wig being the key element, with different grand designs in them to help tell the story of finding your inner royalty. The location really helped with this being in an old manor house, Rofant House in Crawley near where I live. It really helped set the mood and style I wanted. The top image a close up was to be the day and light sweet natured image to showcase the lipstick, I made sure to really make the models freackles stand out to go along with this theme. In the darker shoot I mixed together the rich gold dress with the red surroundings to really make the model pop out more instead of blending in. Overall these shoots where great, the models where perfect and helped out so much, and my photographer and good friend Lee Foulger really made the whole experience easy and got the image I wanted. If I where to do this again I would have really wanted to do some outside shots but due to the owner of the manor house this was not possible on the day of shooting.  

Jeff coons

Looking to find shine in a different form.

Jeff Koons plays with ideas of taste, pleasure, celebrity, and commerce. “I believe in advertisement and media completely,” he says. “My art and my personal life are based in it.” Working with lush commercial materials, such as the 'high chromium stainless steel' of his “Balloon Dog” sculptures or his vinyl “Inflatables”, shifts of scale, and an elaborate studio system involving many technicians, Koons turns banal objects into high art icons. 

His paintings and sculptures borrow widely from art-historical techniques and styles; although often seen as ironic or tongue-in-cheek, Koons insists his practice is earnest and optimistic. “I’ve always loved Surrealism and Dada and Pop, so I just follow my interests and focus on them,” he says. “When you do that, things become very metaphysical.” 

The images below, although they don't fit into my project necessary, however, the high shine made me think, what if I made my models skin shine like an oil painting not just have thick paint marks.

www.pinterest.com

Advertisement Shoot - Behind the scenes

Just a few shots of us having fun and me getting my model ready for the shoot. I had such great fun on this shoot, as it was my first shoot and everything  went to plan though we did stay a little later than expected but it was due to getting all the light down and away in the studio. 

Overall, there would be nothing changed in this shoot or the outcome of the images they where just as I wanted! Cannot wait to edit them!