Making a Magazine Cover

Making a magazine cover I needed to have a look at other companies and how they lay them out before I started to approach mine.

• Clean layout
• The Vogue logo is sometimes behind the model or in front
• Main text in one colour and sub text in white or black
• Clear text/ sometimes hidden in image behind

• Clean layout
• The Glamour logo is sometimes behind the model or in front
• Main text in one colour and sub text in white or black
• Clear text/ sometimes hidden in image behind
• Overall flow is lovely

So what I have done is go onto DaFont and fount some text that looks best and changed the colours to match my image in the back. I also got the latest magazine and old ones and put some of their text on my own so it all flows together. 

Creating the font for Advertisement and Editorial

So creating the font I want to have the feel of a fairy tale, with lovely rounded letters. On Dafont I found a really beautiful design that hand the feel of calligraphy and still readable. Its called Bromello Regular. 

I want to create it so its not one flat colour and on each image different colours. So for the day advertisement I will get gold leaf background (as seen below) open this on Photoshop and then overlay my text in white writing:

Step one: Open gold leaf image on photoshoot

Step two: Create text at required size in white

Step three: Get the magic section tool and highlight the first letter (F)

Step four: Get magic eraser tool and delete the white

Step five: Click on the gold leaf image layer and go to (Select - Inverse)

Step six: Then get rubber and delete around the (F)

Do this to the rest of the writing:

Step seven: Open the levels and fiddle around until you get the right colouring 

Contact sheet Editorial Day and Night

Day & Night Editorial Shoot

I have combined both shoots together as they where done in the same location, Rowfant house in West Sussex (Blog post on that location).


The images with my model Grace, in the golden dress and  in the red room came out beautifully. They had the contrast I wanted to create with the gold and red and her skin was luminous as I wanted. So when you can see her in the full length shots she is glowing.

The things that didn't go to plan in some shots where her feet, her shoes where brown boots and didn't go so well so we had to manipulate the shadows to hide her feet and make the main point of focus the body/ face and hair.

The overall shoot went fine me and my photographer new exactly what I wanted to achieve so we did it in a good timeframe and had it all planned out so no faffing about which I hate on a shoot.

Night Shoot Final Images

With these night images you can see these are the strongest. The first one especially, it has the full length look for the fashion side of it and has a very dramatic pose from the model. In the others you can see the face is very glossed, which is what I was going for. I think from the whole shoot I will choose this first one as it doesn't need editing much at all.

Day shoot final images

These images below are my strongest images from the shoot, they mix the texture in the skin, meaning the freckles aspect and the chiffon texture underneath my model. I applied the butterflies to the face to mix up the look as I had been inspired by other photographers and it just perfected the look completely. 

The one that I think I will use as my final image is number 2. as it is a close up of the full make-up and you can see a lot of detail in the skin which is great as its for a make-up brand. 

Contact sheet Advertisement Night

On this shoot the main change was the wig design and the backdrop to really make the difference between day and night. The shots came out just as planned. I made sure I experimented with positions and where to place the butterflies. 

Overall, I wanted to have the image landscape so I chose an image that was similar to the day shoot and able to have the product on the opposite side so it flowed really nicely. 

The main images that stood out to me. They have good composition and I love the facial expressions that my model has on each one. They go with the colouring of the butterflies. I also don't want it too serious so I think the one I will choose in the top right, she has a little smirk and I think that will represent the product really well. 

Contact sheet Advertisement Day

• On the contact sheets I had a couple of test shots to begin with that was testing the lighting. 
• The red circled images are the ones that I really want to use and edit. 
• Below they are there in bigger  and you can see them in better detail.

These images are the strongest from the shoot and the ones that I think will be one of my day images for advertisement. 

The colouring of the backdrop is just how I wanted them and the flow of the image itself look pleasing to the eye. When editing I think just making it lighter in the face and some of the background would help the image more. 

Catwalk final images and Evaluation

With the Catwalk looks I wanted to keep them simple as when your on a Catwalk shoot you have to make sure the design is easy to apply, and can be achieved in sufficient time. With he wig it has different designs in it each time to mix up the models final looks.

My overall designs came out just as practiced and just as I had done in my timed assessment , like I said before, I made sure the designs where simple but effective. If I where to do them again I think I would have done the sweets design in the second image as I think that would have bee a really fun one to do, but to be honest I ran out of time to do it so I just made sure it was a simple one for me for my last shoot.

I loved doing all the shoots and my favourite image is the top one as you can see me at work on the model just like you would see on a catwalk shoot on a professional fashion week kinda look!

Advertisement short films

Advertisement short films

• Magazines
• Videos
• Channel
• Behind the scenes of advertising

Analyse and reflect

Fashion/ beauty adverts

Here are a few short film/ adverts that really go me thinking, are short films the new way of advertising? And why are some more intense in the way they push their products?

In this channel No. 5 advert they literally are so aggressive in the way they shove the products down your throat! every scene has some sort of product placement, and I think I counted around 80 in this advert. It is lovely, but may god, at the end of it I was like I don't want the product thanks! However, I do appreciate the storyline, an everyday woman who can have a lovely life, a career, family, surfing, passion and love at the end wins it all! So romantic! 

This MAC advert is just a clip, but its very outrageous with the colours, hair and voiceovers which makes you laugh and think well if they can get away with that so can I. It evokes a childish nature, of gossip among women and salon life!

Adverts normally come when you least want them, in the middle of films, in YouTube videos, which not they have done it so it comes half way through watching as well as at the beginning (those ones are bloody annoying) Us viewers have had adverts pushed upon us whether its a peak at a new show, at the Beginning of a new film or even YouTube. 

However, interruptive advertising isn’t nearly as effective anymore, since people are watching less  broadcast TV.  and instead, the trend is moving towards watching video online.

“The percent of online adults who watch or download videos has also grown over the past four years, from 69% of adult Internet users in 2009 to 78% today,” writes Kristen Purcell of the Pew Research Internet Project. 

As a result of this, brands are increasingly pressed to create content that people will actually want to consume, they do this by knowing what you search for and linking the adverts to the specific things you want. For example, going on YouTube and watching a beauty blogger, they will have an advert beforehand talking about one of the products she uses or anything to do with hair or skin care. 

I like adverts when they show creativity and present a story; this happens in most fashion and beauty adverts, and these interest me more than a watch or car advert would interest my partner. However, I find it so annoying when they have now changed it to have not only an advert at the beginning but they do it during a YouTube video and most of the times the advert isn't relevant! 

I get that advertisement is a massive thing but sometimes it just annoys me so much!

The adverts that I have picked out not only appeal to me by the way they are filmed, edited and have a beautiful and creative story line but they also have helped me with my project, thinning about ways in presenting my editorial and advertisement looks, how quirky I want it and what colours to use. It has made me think in a more creative manner and to collaborate their ideas with my own. So my next step is to outline each thing I want in my editorial and advertisement shoot that not only incises the viewer to by the product, but helps them get lost in another world and enable their creativity. 

https://contently.com/strategist/2014/07/02/are-short-films-the-future-of-commercials/